Starting a new business as a wedding planner can be exciting and challenging at the same time. One of the biggest challenges that new wedding planners face is finding clients. In this blog post, we will share some tips on how new wedding planners can find clients and build a successful business.

1.) Network

One of the best ways to find clients is to network with other wedding industry professionals. Attend bridal shows, join wedding planning associations, and connect with vendors such as photographers, florists, and caterers. They may be able to refer you to potential clients.

2.) Social Media

Social media is a powerful tool for connecting with potential clients. Create a professional profile on platforms such as Instagram, Facebook, and Twitter and use them to showcase your work and connect with potential clients.

3.) Online Reviews

Encourage your clients to leave positive reviews on wedding planning websites such as The Knot and WeddingWire. These reviews will help you to stand out and attract new clients.

6.) Search Engine Optimization (SEO)

Optimize your website and blog for search engines. Use keywords that potential clients are likely to use when searching for a wedding planner. This will help your website to rank higher in search engine results pages (SERPs).

7.) Specialize

Consider specializing in a specific niche such as destination weddings, LGBTQ+ weddings, or eco-friendly weddings. This will help you to stand out from the competition and attract clients who are looking for a planner with specific expertise.

8.) Follow Up

Follow up with potential clients after initial contact. Send them a personalized email or call them to discuss their wedding planning needs and how you can help.

9.) Collaborate

Collaborate with other wedding professionals, such as photographers, to offer bundled services to your clients.

10.) Be Passionate

Most importantly, be passionate about what you do. Passion is contagious, and it will help you to build trust and a positive relationship with your clients.

By following these tips, new wedding planners can find clients and build a successful business. Remember to be patient, persistent, and passionate, and you’ll be sure to succeed in the wedding planning industry.

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If you struggle with creating planning checklists for your clients, finding the right systems to stay organized, how to connect with and manage vendors, and/or your confidence as a planner check out The Wedding Management Blueprint which will equip you with the best resources, tools, and materials to get and stay on track! The Wedding Management Blueprint is more than a course. It is a community, a confidence builder, and a career changer!

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Photo credits

Photos by Kaye

Andre Brown Photography