Robin Smith | Lead Floral Designer
Robin Smith | Lead Floral Designer

Robin was born and raised in Atlanta, GA and her love of events stretches back to a childhood filled with accompanying her grandmother to society parties, weddings, and formal dinners.  A passion for performance and theater developed in her early years and she settled in Los Angeles in 2004 to pursue theatrical training.  In Los Angeles, Robin began working in event and wedding floral design collaborating with some of the top names in the event design world for nearly a decade. A move back to the East Coast has provided Robin with the opportunity to design events in the south that are distinctive, innovative, and personal.  She prides herself on crafting one-of-a-kind occasions that are both client focused and timeless.


Get to know Robin 

Favorite holiday: New Years, I love the idea of a ceremonial “reset” button. It means you’re never stuck with a situation you don’t want to be in. It might be tough (or seem impossible sometimes) but you always have the opportunity to do something differently.

Can’t live without: Being creative. I’ll sacrifice a lot of things to make sure I can do something creative every single day. Hidden talent: I trained for voice classically for over 10 years. That may make it not so hidden though. I’m also unexpectedly excellent at Cards Against Humanity. I could eat this daily: In a world where there was no heartburn, cholesterol, or weight gain, I would Korean barbecue every single day.

Typical day-off: It’s not as glamorous as one might think: I get up, make tea (in a vintage orange tea pot), and sit down to write emails and create proposals. My cats will try to thwart work by sitting on the keyboard and my brain will try to thwart it by wanting to be outside. I buckle down and get it done though! An event week is very different: I wake up early early to either retrieve product from the airport (that’s been flown in from New Zealand, South America, Israel, Holland, or California) or get to a local wholesaler to get the best product. That product is then all processed (cut, thorns stripped, leaves removed, etc) and then over a period of several days is coaxed into the perfect bloom and subsequently arranged for an event.

Event Day: Is hectic: loading vehicles, corralling staff, fighting traffic, unloading everything into elevators that don’t want to work or stairs that seem to go on forever. Once everything is in place, we wait a few hours until the event is done, and then we break it all down, pack it all up, and start all over again the next time. It’s completely worth it though: nothing gives me more pleasure than seeing a beautiful bride thrilled with her beautiful room.

Perfect vacation: a mix of relaxation, exotic locale, and adventure seeking. I’d like to go to Bali and stay in one of those huts over the Pacific for a few days and then go on to somewhere like Cambodia to see Angor Wat and trek through the jungles.